Our Story
Tell us about yourself?
My name is Frida, and i am the girl behind ANIKÏ Activewear!
I have always been creative and interested in personal style — how clothing can shift your energy, your confidence, your presence. From very young age i remember sitting in the basement in the house i grew up and for hours sew, redesign clothes and paint.
I grew up in a beautiful small town in Sweden where life was all about friends, sport and family. Winters were spent on the slopes after school, snowboarding until the light disappeared. Movement was part of daily life. Nature, discipline, freedom — it shaped me.
But even then, I was dreaming bigger.
I was dreaming about seeing the world and exploring beyond what I knew. Travel and exploring was me for years and a little bit of studying and work in between.
Why ANIKÏ active?
In 2024, I moved to Australia.
That move changed everything. A new country. A new chapter. A new perspective - It gave me my creativeness back.
Living an active lifestyle — training, balancing work, family, ambition — I started noticing something. I wanted to be able to wear my active wear as my daily uniform- gym to street, but still look good through the day.
I wanted pieces that sculpted the body, felt strong and feminine, but still looked elevated enough to wear anywhere.
Most activewear felt one-dimensional and without personality and always to expensive for what i got.
There was a gap - So I created ANIKÏ activewear - its unpolished, personal and affordable.
What's your life motto?
"Do you and go for your goals & dreams but stay kind and show people respect along the way!"
Probably sound a little "cheesy" but this world are in desperate need of more kindness, respect and people cheering on each others wins so i think its a good one.
Anything you would like to add?
ANIKÏ is a brand built on movement, confidence and design intention. Inspired by Scandinavian minimalism, 90s gym energy and modern street culture.
So from the snowy slopes of Sweden to the sun of Australia, ANIKÏ active represents freedom, movement and style without complicating it.
xoxo
Frida
